MEDIA KIT

Here's everything you need to journalism us: logos, colors, our preferred typeface, and boilerplate copy. Just don't make it weird. That's our job.

LOGOS

There's the brand mark and the word mark. Don't recolor, stretch, outline, or crowd them. Unless you feel like it.

Spiral mark on black
Spiral mark on white
Gradient lockup with white text
Gradient lockup with black text
Flat white lockup
Flat black lockup

COLORS

Click a swatch to copy its hex.

GRADIENTS

Click to copy the CSS.

TYPOGRAPHY

Titles — Silkscreen (Google Fonts)

OPEN MONEY. OPEN INTELLIGENCE.

Body — Source Code Pro (Google Fonts)

The quick brown fox funds open-source public goods. 0123456789 ₿

BOILERPLATE

One-liner

Spiral builds and funds public goods that make money and intelligence more open, secure, and accessible.

Short paragraph

Spiral was built to build open alternatives: open-source money, open-source tools, and new ways to openly fund contributors to both. Founded in 2019 as a Block initiative for the public good, Spiral creates and funds open-source bitcoin and AI projects, including the Lightning Development Kit, the Bitcoin Development Kit, the Goose Development Kit, and hundreds of grants to independent contributors around the world.

THE NAME

It's Spiral. Not SpiralBTC, not Spiral BTC, and definitely not Square Crypto (weird phase, we got over it). Our Substack handle is @spiralbtc because someone got the good name first, but in writing it's always just Spiral. And when quantities of bitcoin come up, you use the ₿ symbol — ₿5,000 beats 0.00005000BTC.

PRESS CONTACT

Questions, interviews, or something we should see? Reach us at media@spiral.xyz or on X.

Spiral is a Block initiative for the public good

Spiral